Based in Austin, Texas, and founded by Jenny Hart in 2001, Sublime Stitching is a small, independent company with the giant mission to introduce fresh, alternative designs and resources for the once-dying hobby of hand embroidery. With cheeky patterns and now-I-understand-it instructions, Sublime Stitching has helped fuel the DIY alt-craft revolution, while also giving veteran needleworkers something new to stitch about.

Due to an overabundance of bunnies and dull, outdated instructions, embroidery badly needed an upadate. Sublime Stitching is the original company to offer hip and edgy Embroidery Patterns and all-in-one Embroidery Starter Kits. The company has grown to manufature custom tools and textiles maintaining fair trade relationships and collaborations with independent crafters, artists and community-based businesses.

This new take on embroidery was met with worldwide attention and hordes of loyal crafters, thankful for something to stitch other than geese in bonnets. (You're welcome, and thank you for stitching!) Visit Sublime Stitching here.